Originally Posted by flowerchild

Dear bloggers,

I went over to the fresh grocer this weekend thinking I could find my usual stuff that I get from whole foods and was very dissappointed. I guess I was under the impression that this was a healthy store with most if not all of the stock being organic or whole. It was just another supermarket to me. What is so special about fresh grocer? Is there anything that sets it apart from shoprite or pathmark???