Interesting related article in the New Yorker..
http://www.newyorker.com/arts/critic...atlarge_wilson
Excerpts:
-As the world becomes richer, people eat too much, and too much of the wrong things—above all, meat. Since it takes on average four pounds of grain to make a single pound of meat, Roberts writes, “meatier diets also geometrically increase overall food demands” even in those parts of Europe and North America where fertility rates are low.
-As of 2006, there were eight hundred million people on the planet who were hungry, but they were outnumbered by the billion who were overweight.
-In the past few decades, however, American and European stomachs have become as elastic as balloons, and, with the newly prosperous Chinese and Indians switching to Western diets, much of the rest of the world is following suit. “Today, Mexicans drink more Coca-Cola than milk,” Patel reports. Roberts tells us that in India “obesity is now growing faster than either the government or traditional culture can respond,” and the demand for gastric bypasses is soaring.
-Driven by our bottomless stomachs, Roberts argues,
the modern economy has reduced food to a “commodity” like any other, which must be generated in ever greater units at an ever lower cost, year by year, like sneakers or DVDs. But food isn’t like sneakers or DVDs. If we max out our credit cards buying Nikes, we can simply push them to the back of a closet. By contrast, our insatiable demand for food must be worn on our bodies, often in the form of diabetes as well as obesity. Overeating makes us miserable, and ill, but medical advances mean that it takes a long time to kill us, so we keep on eating.
-Every cook knows that chicken breast is no longer what it once was—it’s now remarkably flabby and yielding. Roberts reveals that poultry experts have a term for this: P.S.E., or “pale, soft, exudative” meat. Today’s birds, Roberts shows, are bred to be top-heavy, in order to satisfy consumers’ desire for “healthy” white meat at affordable prices. In these Sumo-breasted monsters, a vast volume of lactic acid is released upon death, damaging the proteins—hence the crumbly meat. Poultry firms deal with P.S.E. after the fact, pumping the flaccid breast with salts and phosphates to keep it artificially juicier. What they don’t do is try particularly hard to prevent P.S.E. They can’t afford to. The average U.S. consumer eats eighty-seven pounds of chicken a year—twice as much as in 1980—but this generates a profit of only two cents per pound for the farmer.
-No one has yet discovered how to raise prices for the overfed rich without squeezing the underfed poor.
-Pollan shows that much of the apparent abundance of choice available to the affluent Western consumer is an illusion. You may spend hours in the supermarket, keenly scrutinizing the labels, but, when it comes down to it, most of what you eat is derived from the high-yield, low-maintenance crops that the food industry prefers to grow, and sells to you in myriad foodish forms.