I was at their Zoning Hearing. Apparently they were in front of the ZBA last year with a terrible proposal and have since redesigned the project. It is being developed by HEID?? HEID is really just another name for a partnership with Capanella Construction.....judging by their new architect, Cecil Baker, and their marketing team, Bruce Lang, I will assume HEID is also the developers of the Western Union Building. Capanella is also BUILDING the new condos in OC at 3rd and New (marketed by Stone Hedge??). FWIW, I think Cecil Baker is pretty overrated....but what do I know. Anyway, at the ZBA, their whole case was that they were building ' affordable' lofts for young professionals and students (for the parents to buy for their kids). I don't know....'affordable'....that building needs alot of work and they certainly didn't steal it so the resale numbers should be interesting. Maybe Capanella can build it for cost to bring the units in at a reasonable price. Nonetheless, it looks like a great project by a very reputable builder, in a great building, that will have great views in what to me, is the most undervalued neighborhood in the city. Also, with Bruce Lang doing the marketing, I am sure they will have no problem selling.....
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