Uh, that isn't all that spurious. 20 years ago I believe that area was indeed a bit shady.

Midtown Village? I think I'll just call it what I've been calling it. 13th St. I think that is a cooler name anyhow.

Midtown & Village are both Manhattan terms, and I believe that the people behind this are trying to evoke Manhattan as opposed to quaintness.

And I'll be honest. I have a confession to make. Columbus Blvd is starting to creep into my speech a little. But I promise it is only used to describe the box store area. Otherwise I still say Delaware Ave. Does that make me a bad native Philadelphian?